As an established brand in Queensland, Roza’s Gourmet Sauces wanted to refresh their label design to reflect the changing face of their brand. Keeping a simple black and white colour palette was key in the redesign, as it was familiar to their loyal customers and a cost effective print solution.
A new logo and ’20 Years’ graphic were created to emphasis the brand’s history, with additional product features designed as interchangeable elements. The flexible product label layout was designed to be applied across their large range of sauces, mustards, chutneys and dips.
The new branding has helped Roza’s launch into new markets and expand rapidly, stocking their products in over 200 stores nationally.