Stella May Fine Foods was gaining popularity and a great reputation at foodie markets and wanted to make the transition to retail. An overhaul of the logo, branding and packaging design was needed to secure a highly sought-after contract with the new Hilton Hotel opening on the Gold Coast.
A modern and fun twist on a classic French feel was the inspiration for their gourmet range of patés and terrines. Emphasising the lovingly hand-made products, rubber stamps were designed for each variety and are hand printed in different earthy colours onto the custom terrine packages as required. This look was carried through on their business cards and stationery.
Developing the ‘Boozy Duck’ featured graphic to emphasise Stella May’s signature product was fun, capturing a sense of humour for their famous paté.