“Let’s do something different” was an exciting starting point for this challenging project. Secret Pantry wanted a label design that would stand out from the crowd and work across their dynamic range of lovingly hand-made poached fruits, chutneys, curds and jams.
The challenge was to develop a flexible labelling system to accommodate the constantly changing, seasonal range of products. Long, thin labels with key ingredients can be combined to create a myriad of product names. The labels wrap around the various jar shapes and sizes, creating interesting, overlapping lines.
The classic signature range and limited edition seasonal range are colour coded, following through to stationery and promo materials. Uncoated paper stock, detailed with metal eyelets, is used throughout for a handmade feel.